Wednesday, October 5, 2011
Re:Freshin' (and Rainier Beer)
My wife and I are out for a walk, and we bump into somebody she knows from business.
“Hey, Jim,” she says to him, “I want you to meet the ‘little man.’
Not really. These days Sandie can wear flats and still get above my paltry 5’8”. I’ve lost nearly four inches in height, which has all slid down to my waistline. That’s one definition of an “Adult,” of course… someone who’s stopped growing at both ends and started growing in the middle. (I qualify.)
These bleary thoughts have reminded me that back when I wrote and produced Rainier Beer ads (usually working off the buzzword phrase “Mountain Fresh,” clinging to the real tall mountain’s coat-tails), somebody among us on the creative team came up with a two-word bumper snicker that I liked well enough to stick a sample on my own car:
This time it’s RE-freshin’ I need, because… as we might have said in some other Rainier ad (but didn’t), with the unused two-word text positioned below photo of an empty sixpack-bottles carton…
Right now I’m “FRESH OUT.”
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Note: One more post coming in a few days, so there’ll be something to think about while we're gone.