Rock Redeemed (Part 2)

I regret never having attended performances by many of America's heavy-hitters... Magic Sam, Howling Wolf, and Sonny Boy Williamson (the later, touchy one); Louis Armstrong, Duke Ellington, Thelonius Monk, and John Coltrane do all come to mind.

But for rock at any time between the mid-Sixties and the Nineties, I tried to see every act that mattered--the Beatles on their 1966 tour, moptop-cute but impossible to hear above the din of fans; the Stones many times over the years, never so right as during their Banquet-to-Exile period; Dylan with and without the Band, and later on too--but ignoring his team-ups with Tom Petty or the Grateful Dead, both groups always better on their own whether rockin' out or noodling cosmically. (Wish I'd been somewhere when Dylan sang "Blind Willie McTell," if he ever did it live. Certainly one of his greatest songs, too little known because held back for so long. But I do have an unlikely bootleg from Japan where Bob actually sang a few other major numbers with a symphony orchestra!)

I saw Hendrix and the Who at Monterey Pop, and the Who later for Tommy and then also after Keith Moon's death. Missed the Byrds but got to the Flying Burrito Brothers three times and the Doors twice; Crosby Stills and Nash with and without Young, who wowed me more both in Buffalo Springfield and then on his own tours (Rust Never Sleeps, yes!); Winged and band-running Paul McCartney in his cheery heyday; the Beach Boys with Glenn Campbell in place of Brian Wilson, but the harmonies still intact; Sonny and Cher when she was 18 and astonishingly gorgeous and he was in a tux, trying to Go On from The Beat.

I followed the changes for both Eric Clapton and Steve Winwood, the latter soul-voiced kid graduating from "Stevie" in the Spencer Davis Group (yes, they played Seattle) through "Steve" in the hallowed days of jazz-tinged Traffic, to some other, more adult but kinda boring Winwood years later on his own. He also figured briefly in the shortlived Blind Faith with Clapton and Ginger Baker, both of whom I'd already gawked at in Cream. And guitar-god Eric just kept on cruising after that, first with Delaney and Bonnie and then scoring brilliantly as Derek and the Dominoes, and forever after in various solo ventures. (Backing up for a moment, I once had an interview scheduled with Delaney and Bonnie which was suddenly canceled, because Duane Allman had just been killed and Delaney was jetting back South. Loved that Southern soul duo for as long as they lasted together, and their cohorts like Leon Russell, whom I watched in amazement as he plunked funky piano while conducting the massive backing for Joe Cocker on that infamous Mad Dogs and Englishmen tour.)

Running somewhat parallel to Winwood and Clapton, I regularly checked out both Van Morrison's latest incarnation and Jimmy Page's Led Zeppelin (well, Zep twice only)--that long-gone quartet about to reunite just this month for a huge one-off fundraiser in Los Angeles (which only the celebrity charity price keeps me from travelling to see), and Robert Plant having just released his surprising and splendid duet album with perfect vocalist Allison Krause. But Van the Man was really more my style, and I love almost every one of his albums, though I gave up on him live after a couple of near no-show performances, once when he had a cold and the other time when he just didn't feel like singing!

Another major vocalist and band back then was the no-longer-Small Faces with Rod Stewart and pre-Stones Ron Wood. The group came to Seattle riding the crest of their wave and put on a high-spirited show that I remember as less raggedy than the critics always accused them of being. Rod the Mod was in fine gravel voice on song after song, and he did his other specialties, fencing with the mic stand and kicking soccer balls into the crowd. I had an interview scheduled backstage that night, not with the Faces but with opening act Family. But en route I did get to shake hands with cheerfully friendly Ron Woods and then sort of wave at totally exhausted Rod, slumped in a chair looking almost exactly like the cover of one of his great early albums! He just grunted at me.

The bigger names kept touring, but their ticket prices kept rising too, so from the mid-Seventies on I focussed more on new or lesser-known acts--for example, early cheap-price tours by snarling Elvis Costello and the rhythmic Police, before either had exploded into their well-deserved global fame; and around then too, Los Lobos ahead of their Will-the-Wolf-Survive break-out, at a student-sponsored concert on the U.W campus. Needless to say, they rocked the house. I danced more that night than I had for years, and I still try to see the band almost every time they hit Seattle, even though I don't dance as much these days! (Coincidentally, Los Lobos' producer/saxman Steve Berlin lived up here on Vashon Island for several years; and big David Hidalgo came into my bookstore one time, bought some small item I've forgotten, maybe a Billie Holiday bio, and had me special-order a poetry book for him. And did I get his autograph on a pair of albums? Oh yes.)

I would also particularly like to thank the music gods for the Clash (and the Punk Explosion in general), waking up the turgid, torpid music industry around 1977-78 and some after. I caught the Clash during their suddenly-triumphant London Calling tour, and the show was a barnburner, rousing us punters to the rafters, but also providing an enlightening Reggae experience courtesy of a black deejay playing hot cuts between the acts.

Speaking of reggae, two life-affirming concerts I was fortunate to get to were Toots and the Maytals in all their soulful, high-stepping glory, and this one: the pairing of Jimmy Cliff and headliners Bob Marley and the (non-Tacoma) Wailers. Cliff came on a half hour late or so, which was standard practice back then, and did a fine opening set ranging from slow to fast, misses to massive hits. And then we waited... and waited... and waited...

Finally, about midnight, out danced spliffed-up Marley and his I-Threes and the Barrett Brothers-led band; and Bob and friends proceeded to put on an eye-opening, body-shaking, soul-enhancing object lesson in making music and working the crowd. In minutes he had the whole two-tiered sitdown-theater crowd up and dancing in the aisles, beside and atop their seats, all of us trying to keep up as Bob tossed his dreadlocks and his body every whichaway, still playing rhythm guitar and singing his Redemption songs. More than just a night to remember, those two Wailer hours marked a never-to-be-equaled moment in spirit and time...

((Next time, a few other such moments, Merle to Bruce to Mac--no, not Fleetwood--and a possibly hopeless attempt to sum things up.))

A Whale of a Tale

In its bid to conquer the world, Starbucks recognizes no boundaries.

Rather than corporate maneuvers, I prefer to follow the moves of Starbucks Entertainment: first the company was compiling its own anthology CDs, then it began producing new ones like the Ray Charles prizewinners (and now it's edging into Hollywood moviemaking). The other day in a CD store I found a new Bob Marley/Wailers disc offering (mostly) unreleased live performances from the band's prime early-Seventies period; and lo and behold, it's courtesy of Starbucks! If the company continues to make such great music available to us listeners, I'll certainly find it easier to forgive the other aggrandizing...

But the CD also persuades me to tell my own Seattle/Starbucks story:

"History is lies told by the living to appease the dead"—that’s one poet’s view. Another, maybe more reasonable opinion holds that memory, biography, even history, at best can only approach the truth, because something or someone is always forgotten or missed in the authorial shaping.

Among those who wrote for the original, edgier version of Seattle Magazine back in the late Sixties, both on staff for a year or so and freelance afterwards, was a fresh-from-grad school writer/editor named Leimbacher—your humble correspondent on this sorta-blog--who authored a couple of dozen articles, columns, and reviews between 1967 and 1970. (I also wrote for the Helix underground paper, Ramparts Magazine, Rolling Stone, Fusion, the University of Washington's Alumni Magazine, and various other media as well.)

Seattle Magazine at that time was a mix of Ivy League snobs, heavy drinkers, marketing rejects, and young writers eager to be gadflies on the rump of Seattle. I covered corrupt politicians, the Black Panthers, oil refinery risks ("Oil on Troubled Waters" was the title), and other hot-button issues as well as the Seattle Repertory Theater, modern-day logging, archeological digs, corporate art buying, and certain other cultural matters.

And, soon freelancing, I became the magazine's specialist in writing about the Rock music scene--I actually turned the Seattle Opera's boss onto the Who's rock opera Tommy; and a couple of years after that, the Opera staged a version of Tommy with Bette Midler in a leading role. (She told me later she HATED the experience!)

Around 1969 I teamed up with friends named Gordon Bowker (another Seattle Mag early regular) and Jerry Baldwin to create a brief, season-of-dreams film company intending to write and produce--for the networks, we foolishly thought, in the era before Public Television--a series of films that would document the Music (and musicians!) of the South. Our pilot project, for which I wrote a quasi-script, introduced the richly varied styles of music to be found across Louisiana--blues, jazz, zydeco, Cajun, gospel, and more.

Anyway, I quixotically named our supposed film company Pequod Productions--a bit of whimsy indicating that the company expected to sink without a trace, as had its namesake, one of the ships in Moby Dick. Our documentary proposals were ignored in New York and L.A., and our Pequod thus sank. I continued on freelancing, and the other guys moved on too, to co-found a fledgling coffee company soon named Starbucks, complete with ship’s-figurehead mermaid as logo and a name also taken from Moby Dick, that of Ahab's First Mate. (Melville's whale novel sure did get around. Forget Howard Schultz's version of history; I know that the lost Pequod helped trigger that coffee company's soon-to-be-famous name.)

By then Gordon was also partner with Terry Heckler (ex-Seattle Mag designer) in a then-still-tiny communications design firm named for the partners. Ad work for K2 Skis and JanSport (the Everett backpack company) quickly showed that the team possessed great conceptual flair and creativity. (Actually, and here’s a scoop, one of the two men later told me that his partner didn’t really believe in the inventive, concept-driven, and often weird approach to marketing that Heckler-Bowker immediately became known for--cutting edge in its time, commonplace these days. Who was who? Should be an easy guess.)

However, as often happens, the other people who worked for H-B continue to go unnamed and forgotten. In ’71 or ‘72, when the firm clearly needed a second writer (because providing creative services for both K2 Skis and brand new client Rainier Beer would be a Herculean task), I was invited to join the team. Then when Bowker left a year or so later, selling his share of the business to Heckler (in order to concentrate on rapidly succeeding Starbucks), I became the only writer and agency producer for the renamed Heckler Associates.

Which means that from 1973 to early 1985, about twelve years, I wrote every print and radio ad for the wildly popular Rainier (many every year, with the parody radio spots heard across the Northwest) and produced every television commercial, writing the scripts for many of them as well. (Gee, folks, that means that the famous Motorcycle, Running Rainiers, Mickey Rooney ads, rock music parodies, and all others came through me, after Bowker had left.) And I provided the same writer/producer services for many other Heckler Associates clients--K2, Keystone Resort, Canada's Eatons Department Stores, etc.

And I'm not the only forgotten player. Where would the "golden era" history of Heckler be without all the support people and associate designers and later writers who joined and usually stayed for years? But I’ll just cite Craig Marocco and Dale Lantz, and--especially--brilliant scattered resident genius Doug Fast, who served as key behind-the-scenes designer for nearly 30 years. So it continues to gall me that in the usual fond remembrances of Rainier Beer advertising, for example, only Bowker and Heckler ever get credited or interviewed.

Owners and bosses and successful moneymen aren’t the only people worthy of historical and biographical attention. Just as the true history of Starbucks goes back further than corporate powerhouse Schulz--"Got a whale of a tale to tell ya, lad, a whale of a tale or two..."--so too the story of Seattle Magazine and its unlikely offshoot Heckler Associates includes tales that have never been told!